In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways.
Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
Brands need to create an emotional relationship with people. "We are all emotional beings and we have emotional relationships with brands we trust," says Robert Brunner founder of the design shop Ammunition.
"Designers need to make that happen. A designer must take the values and assets of a company and transform them in a special way that connects with people emotionally."
Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.
When you think about your brand, think about all the elements: promise, personality, look, voice, service, attributes, memorability, even patina.
It’s shorthand for what you are.
The first visual forms of an idea are thumbnail sketches (small simple drawings). It is important that they be drawn quickly since you want to record your ideas while they are fresh in your mind. The mightiest cathedral might have started as a small scribble that was only meaningful to it's designer.
Each image suggests different versions of the same or a new idea.