Creating a Logo Package

A kit of standard logo files for your client.

Once you’ve created a new brand for your client, and finalized that amazing logo you designed, it’s important to provide them with all the necessary files that a company may need to facilitate their brand across all mediums and touchpoints. 


Generally, a colour logo set will be expected but it is considered professional practice to include alternative logo files for a greyscale/black & white version and an inverse colour of the logo (one colour version in white). You may be thinking what’s the best way to organize my files? Which file formats should I include? Here’s a simple system to guide your process. Let's give it a try and impress your clients from start to finish.


Before you start creating files, organizing a folder structure will be your first step. Below is an example of the folder structure inside. I find the most efficient way to organize your folders is by logo type (horizontal lock-up, vertical lock-up, icon, and wordmark). Your colour mode folders will contain all of your vector and raster files. If you have one logo variation (ie. no separation or lock-ups, then organizing your folders into colours will work well (colour, inverted, black & white).


​Your client’s logo will not always be in full-colour on a white background. Provide your client with a variety of options for different scenarios. If their logo is going on a dark background, they will need an inverse or white option. If they can only print one colour, they may need a solid black version. Depending on the complexity of your logo, you may have more or fewer versions than what you see below.


For each structure and each colour variation, we’ll have to produce a variety of file formats in order to accommodate all mediums for print and web. 


  • AI file will be your primary editable logo file.

  • PDF files are becoming the standard universal file format because of their versatility.

  • SVGs are great for website design as they keep logos and icons sharp and are infinitely scalable without pixelation.

  • EPS is another format that is editable with any vector graphics application, not just Adobe Illustrator.

  • Include PNGs in addition to JPEGs because they have a distinct advantage using transparent backgrounds. This just gives your client more flexibility with their logo for different scenarios.